Senior Marketing Operations Specialist

Responsibilities

• Manage marketing data operations, including demand generation list operations, data uploads, and acquisition workflows across Marketo and Salesforce.
• Build, maintain, and optimize database segmentations, hygiene campaigns, and lead conversion processes.
• Execute global acquisition programs to support content syndication, webinars, events, and field marketing initiatives.
• Develop and maintain Salesforce reports, dashboards, and Power BI reporting frameworks to provide marketing visibility and pipeline tracking.
• Use SQL and Python to validate, analyze, and troubleshoot marketing and CRM data while supporting automation and process improvements.
• Troubleshoot data flow and sync issues between marketing automation and CRM systems to ensure database integrity and compliance.
• Identify and implement opportunities for operational efficiency through workflow automation and process enhancements.

Requirements

• 4+ years of experience in Marketing Operations, Revenue Operations, or Marketing Automation.
• Hands-on proficiency with Marketo and Salesforce CRM.
• Experience managing marketing databases, lead lifecycle processes, and data governance.
• Proficiency with SQL queries and working with Power BI dashboards.
• Knowledge of Python for automation and reporting processes.
• Fluent English speaking and writing skills.

Preferred Qualifications

• Familiarity with marketing operations tools such as Hightouch and Cloudingo.
• Experience building process automations using tools like Power Automate.
• Strong analytical mindset with the ability to interpret complex marketing and operational data.
• Experience in campaign execution for webinars, events, and content syndication.

About the Company

Acxiom is a global leader in helping brands understand their customers. For fifty years, we have provided the data foundation that allows marketers to communicate with relevance, drive better customer experiences, and build meaningful interactions at scale across every channel.