Senior Marketing Operations Manager

Responsibilities

• Own and evolve the PLG martech ecosystem including Segment, Google Analytics, Marketo, Sanity CMS, and Salesforce
• Define and execute a future-state roadmap for PLG operations leveraging AI-driven automation and agentic workflows
• Build and optimize automated lifecycle and activation programs using AI-assisted segmentation and predictive scoring
• Partner with Web, Product, and Engineering teams to modernize event tracking frameworks
• Support and scale experimentation by integrating event tracking and metadata with AI-enabled analysis
• Collaborate with Paid Growth to ensure high-quality tagging and attribution across digital channels
• Partner cross-functionally to support chatbot and live chat experiences, including qualification logic and routing
• Build dashboards and insights leveraging AI-enhanced analytics to monitor PLG health and growth loops
• Identify opportunities to automate manual processes using Zapier, Segment, and AI agents
• Troubleshoot and resolve issues across the marketing technology stack

Requirements

• 4+ years in Marketing Operations, Growth Operations, or Digital Systems roles
• Hands-on experience with Segment, Google Analytics, Marketo, and event-based tracking
• Strong analytical capabilities in experimentation, attribution, and funnel performance
• Experience supporting paid acquisition workflows across Google, LinkedIn, and Meta
• Experience managing chatbot or live chat workflows and data models
• Demonstrated experience driving automation through workflow orchestration tools like Zapier or agentic AI
• Track record of modernizing marketing tech stacks
• Experience collaborating with Product, Web Engineering, and Data teams

Preferred Qualifications

• Experience at FinTech or SaaS companies with PLG models
• Experience using AI for generative personalization or predictive scoring
• Comfort building integrated workflows between CMS and acquisition tracking systems
• Familiarity with customer journey analytics tools like Amplitude or Mixpanel
• Understanding of digital identity verification and risk-aware conversion optimization
• Knowledge of ABM or enterprise programs

About the Company

Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations and control spend effortlessly.