Senior Marketing Manager

Responsibilities

• Lead the development and end-to-end execution of integrated marketing campaigns to promote TELUS Rewards across internal and external channels
• Drive go-to-market strategies to increase program awareness, member acquisition, and engagement
• Own marketing execution for key Rewards partnerships, including flagship partners like WestJet, from brief to activation
• Develop and execute strategies to grow the member base and increase active engagement through compelling storytelling and offers
• Collaborate with Product, Technology, and Brand teams to ensure consistent messaging and seamless feature launches
• Manage campaign performance tracking, KPI reporting, and continuous optimization to maximize ROI

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 5+ years of progressive marketing experience with a proven track record of delivering results
• Demonstrated success leading integrated marketing campaigns from strategy through execution
• Experience in partnership marketing, co-branded campaigns, or loyalty/rewards program marketing
• Strong analytical skills with the ability to translate data into actionable marketing strategies
• Excellent project management and communication skills to influence stakeholders at all levels

Preferred Qualifications

• Proven experience managing loyalty, rewards, or customer engagement programs
• Experience in telecommunications, travel, or retail partnership marketing
• Familiarity with TELUS Consumer Solutions (wireless and wireline business units)
• Bilingualism (English/French) is an asset
• Experience with CRM platforms, marketing automation, and digital campaign tools

Benefits

• Comprehensive total rewards package including competitive salary and bonus structures
• Minimum of 3 weeks of vacation and a flexible benefits plan
• Hybrid work flexibility (in-office, virtual, or a combination)
• Generous company matched pension and share purchase programs
• Career growth and continuous learning & development opportunities

About the Company

TELUS is a people-focused, customer-first, purpose-driven team dedicated to improving lives through technology solutions. We foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.