Senior Marketing Manager, Product and Service

Responsibilities

• Own the marketing strategy and execution for Parata’s vial automation and inventory management solutions
• Develop compelling value propositions, messaging, and collateral for each product group
• Lead product launches, commercialization, and sustaining activities
• Design and drive omnichannel campaigns to generate high-quality leads and support sales teams
• Partner with sales, product management, and marketing operations to align activities with business goals
• Support participation in tradeshows, customer events, and high-profile product demonstrations
• Gather and analyze customer insights to refine strategies for retail, long term care, and health systems
• Track and report on key metrics including MQLs, SQLs, campaign ROI, and customer engagement
• Develop service marketing initiatives to enhance customer satisfaction and retention

Requirements

• Bachelor’s degree in business, marketing, communications, or a related field
• 6+ years of marketing experience, preferably in pharmacy automation, medical device, or capital goods industries
• Proven track record in product marketing, launches, and lifecycle management
• Proficiency with CRM and analytics tools, specifically Salesforce and Power BI
• Experience in digital marketing and tradeshow strategy and planning
• Strong written and verbal communication skills
• Ability to manage multiple projects in a fast-paced environment
• Willingness to travel up to 20% for domestic tradeshows, customer events, and team meetings

Preferred Qualifications

• Master's degree in a relevant field
• Experience with tailored marketing approaches for National Accounts and Health Systems
• Direct experience in both service and product marketing

About the Company

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. We look at the impossible and find transformative solutions that turn dreams into possibilities.