Senior Marketing Manager

Responsibilities

• Lead the strategic development and execution of 360° integrated marketing campaigns for theatrical releases in Mexico.
• Translate global studio strategies into locally relevant plans that resonate with Mexican audiences.
• Drive collaboration across media, digital, publicity, promotions, creative services, and exhibitor marketing.
• Leverage audience insights, social listening, and box office performance data to guide strategic decisions.
• Manage relationships with agencies, vendors, and external stakeholders to ensure high-quality execution.
• Support the planning, allocation, and optimization of marketing investments across theatrical campaigns.
• Champion continuous improvement of marketing processes and operational effectiveness.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• 5+ years of marketing experience, preferably within entertainment, media, streaming, or theatrical distribution.
• Proven experience leading integrated marketing campaigns and cross-functional projects.
• Advanced proficiency in both English and Spanish.
• Experience working within matrix organizations and collaborating with regional and global stakeholders.

Preferred Qualifications

• Strong understanding of the theatrical film distribution and exhibition landscape.
• Deep understanding of digital and social ecosystems and emerging consumer behaviors.
• Experience managing multiple high-profile campaigns simultaneously in fast-paced environments.

About the Company

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock.