Senior Marketing Manager

Responsibilities

• Develop strategies and tactics to drive qualified traffic to inbound sales channels
• Execute content marketing via blog posts, whitepapers, eBooks, and webinars
• Design, build, and maintain the company's social media presence
• Identify trends and optimize marketing spend based on performance insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Experiment with organic and paid acquisition channels including PPC, SEO, and lead generation
• Connect with media outlets and journalists for company news and publicity
• Assist with event planning and on-site collateral coordination
• Evaluate end-to-end customer experience across multiple touchpoints
• Evaluate and recommend emerging marketing technologies

Requirements

• Bachelor's degree in Arts, Commerce, Science, or Technology
• 7 to 9 years of experience in B2B Marketing
• Proficiency with blogging software like WordPress
• Understanding of marketing automation, conversion analytics funnels, and ABM campaigns
• Experience managing SEO/SEM, email, social media, and display advertising
• Solid knowledge of website analytics tools such as Google Analytics
• Ability to thrive in a fast-paced, rapidly changing work environment

Preferred Qualifications

• Experience in public relations or corporate communications
• Experience in content marketing or event management
• Background in large-scale cloud SaaS or B2B domains