Senior Marketing Executive

Responsibilities

• Design and implement digital marketing initiatives to achieve business objectives and drive website traffic.
• Increase brand awareness, customer engagement, and lead generation through existing marketing channels and online platforms.
• Produce high-quality marketing materials for websites, social media, and external online media.
• Monitor and analyze the performance and results of digital marketing campaigns.
• Collaborate with internal and external stakeholders to deliver professional content.
• Evaluate new online and offline marketing channels and proactively suggest updates based on market trends.
• Gather market intelligence and research to gain deeper customer insights.
• Support creative marketing strategies for exhibitions and related products.

Requirements

• At least 4 years of marketing experience in a related field.
• Degree in Marketing, Advertising, Business, or a related discipline.
• Proven experience in B2B campaign management and marketing automation.
• Hands-on proficiency with Google Analytics and Facebook Ad Manager.
• Fluency in written and verbal English and Chinese (both Cantonese and Mandarin).
• Ability to work under pressure and meet tight deadlines.

Preferred Qualifications

• Experience with marketing tools such as Eloqua or HTML.
• Familiarity with Mainland China digital marketing tools.
• Background working in a marketing agency or the exhibition industry.

About the Company

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets, providing year-round online platforms, data, and digital content that support the flow of knowledge and transactions globally.