Senior Marketing Executive

Responsibilities

• Drive integrated, data-informed marketing to grow audiences, registrations, and brand awareness across exhibitions, conferences, and digital programs.
• Plan and execute paid media campaigns across Meta, LinkedIn, and Google Ads, optimizing for CPA and ROAS.
• Manage and update websites and landing pages using WordPress, implementing SEO best practices.
• Oversee email/EDM planning, including segmentation, automation, and deliverability optimization.
• Develop and maintain social media content calendars and produce/review creative assets using Adobe Creative Cloud.
• Track performance using GA4 and ad platform dashboards to build weekly and monthly reporting packs.
• Support communications, brand messaging, and onsite event execution as needed.

Requirements

• Bachelor's degree in Marketing, Communications, or a related discipline.
• 4-8 years of digital marketing experience, preferably in B2B events or exhibitions.
• Proficiency in Meta, LinkedIn, and Google Ads.
• Strong SEO/SEM skills and proficiency with GA4.
• Experience with WordPress and basic HTML/CSS knowledge.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
• Excellent English writing and editing skills.
• Proficiency in Chinese (written and spoken).

Preferred Qualifications

• Experience with email marketing automation tools such as Mailchimp, HubSpot, or Marketo.
• Experience with webinar and virtual event platforms (e.g., Zoom, ON24).
• Familiarity with CRM processes and tools like Salesforce.
• Basic video editing skills.

Benefits

• Career development opportunities through bespoke training and LinkedIn Learning access.
• Flexible working options, including the ability to work from almost anywhere for up to four weeks a year.
• A wide range of personal benefits and company-funded private medical cover.
• Strong wellbeing support, including mental health first aiders and EAP assistance.
• Opportunities to volunteer and participate in global charity initiatives.

About the Company

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets, providing year-round online platforms, data, and digital content that supports the flow of knowledge and transactions in markets worldwide.