Senior Marketing Executive

Responsibilities

• Develop and execute marketing strategies and campaign plans for international trade exhibitions and conferences
• Create and issue promotional electronic newsletters using HTML and text
• Maintain event websites, apply SEO knowledge, and optimize user journeys
• Manage PPC campaigns and review performance results to provide recommendations
• Lead copywriting, design, and production of delegate marketing materials and emails
• Utilize Salesforce to identify marketing opportunities and manage data
• Manage exhibitor promotional campaigns and contribute to overall strategy
• Liaise with external suppliers including PR companies, designers, and printers
• Provide onsite support for registration, press office, and branding during events

Requirements

• 1-2 years of marketing experience
• Proficiency in HTML for email and web updates
• Strong copywriting skills
• Experience with database management for mass and targeted direct marketing
• Proficiency in MS Office Suite (Word, Outlook, Excel)
• Excellent interpersonal, negotiation, and relationship-building skills
• Strong attention to detail and ability to manage time effectively

About the Company

dmg events is a leading global organizer of large-scale B2B exhibitions and conferences, creating platforms that connect industry leaders and drive international trade.