Senior Marketing Associate

About the Company

RheoSense, Inc. is a leading scientific instrumentation company specializing in high‑precision microfluidic viscosity measurement technology. Our innovative VROC® platform is trusted by researchers, engineers, and scientists across biotechnology, pharmaceuticals, materials science, and advanced manufacturing.

Responsibilities

• Support the development and execution of marketing strategies to drive brand awareness and lead generation
• Collaborate with Application Scientists, engineering, and sales teams to translate technical concepts into clear, compelling marketing content
• Develop and manage marketing materials, including application notes, case studies, white papers, presentations, and product collateral
• Manage digital marketing efforts, including website updates, email campaigns, and social media content
• Support product marketing initiatives, including product positioning, messaging, and launches
• Plan and coordinate participation in trade shows, conferences, and customer events
• Generate and track marketing leads to support sales pipeline development
• Manage and maintain marketing systems, including HubSpot (or CRM)
• Conduct market and competitive research to inform strategy
• Monitor and report on marketing performance metrics

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field
• 3–5 years of experience in marketing, preferably in a technical, scientific, or B2B environment
• Experience developing marketing content such as product collateral or digital content
• Proficiency with digital marketing tools and website content management
• Experience using CRM systems like HubSpot
• Strong written and verbal communication skills
• Proficiency in Microsoft 365

Preferred Qualifications

• Experience in scientific instrumentation or life sciences
• Familiarity working with engineering or Application Scientist teams
• Experience creating technical marketing materials like white papers
• Hands-on experience with HubSpot campaign workflows
• Experience coordinating trade shows and customer-facing events
• Basic understanding of Google Analytics

Benefits

• Competitive compensation and performance incentives
• Health, dental, and vision insurance
• 401(k) with up to 4% company match
• Employee stock ownership (ISO) opportunities
• Paid Time Off (PTO) and paid parental leave
• Training and professional development