Senior Marketing Analytics

Responsibilities

• Lead Analytics PODs to deliver accurate marketing performance data across Google and Meta Ads
• Triage work queues including Base, Ad-hoc, RCA Data Packs, and Automation
• Produce RCA Data Packs including comparatives, movers, and driver bridges within strict SLAs
• Drive marketing strategy and insights to help teams achieve client business goals
• Act as a quality gate by signing off on accuracy and running proactive anomaly detection
• Design and oversee SQL and Python/R workflows to automate manual operations
• Manage stakeholder communications, including weekly syncs and risk updates
• Control project scope by ensuring requests meet Definition of Ready (DoR) standards

Requirements

• 3–5 years in marketing or performance analytics
• 2–4 years of experience leading analysts
• Deep expertise in Google Ads and Meta Ads data models and KPIs (CPC, CPM, CVR, CPA, ROAS, AOV)
• Strong SQL skills including window functions, joins, and performance tuning
• Proficiency in Python or R for analysis and automation
• Experience with BI tools such as Metabase, Looker, or Tableau
• Advanced Google Sheets skills for stakeholder reporting
• Strong leadership, communication, and ability to work under daily deadlines

About the Company

Maino.ai provides advanced marketing analytics and performance data solutions to help clients optimize their advertising spend and achieve business goals.