Senior Marketing Analytics Data Analyst

Responsibilities

• Analyze correlations between business results and marketing initiatives
• Define KPIs and benchmarking methodologies to evaluate marketing performance
• Translate business challenges into actionable analytical projects
• Provide cross-channel insights and recommendations to drive strategic changes
• Develop marketing experiments to measure the impact of paid media and creator campaigns
• Utilize data from Adobe Analytics, Gamesight, Salesforce, and Datorama
• Collaborate with data science teams to implement predictive analytics
• Support budget planning to determine optimal campaign spend

Requirements

• At least 4 years of proven experience in data analysis
• Minimum 3 years specifically in paid media and marketing analytics
• Proficiency in SQL, R, or Python
• Experience with data visualization tools like Tableau
• Knowledge of paid media measurement options such as CAPI and control sampling
• Experience with statistical methods including regression and hypothesis testing

About the Company

Ubisoft is a global leader in video games, with teams worldwide creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six.