Senior Manager/Associate Director, HCP NPP Omnichannel Marketing

About the Company

Immunome is a clinical-stage targeted oncology company committed to developing first-in-class and best-in-class targeted cancer therapies. We are advancing an innovative portfolio of therapeutics, supported by a leadership team with deep experience in the design, development, and commercialization of cutting-edge therapies.

Responsibilities

• Develop and execute data-driven HCP digital campaigns, content, and modular journeys to drive disease education and product adoption
• Manage marketing automation platforms and digital engagement tools to enable personalized HCP communication
• Partner with media agencies to develop and optimize channel strategy, media planning, and activation
• Lead the development and execution of the HCP non-personal promotion and omnichannel engagement strategy
• Design customer journeys that coordinate field promotion, digital engagement, and non-personal channels
• Champion the adoption of AI-driven marketing capabilities, including predictive analytics and machine learning models
• Leverage AI and advanced analytics to enable next-best-action frameworks and dynamic content personalization

Requirements

• Bachelor’s degree required; Advanced degree (e.g., PharmD, MBA) preferred
• 5+ years of experience in pharmaceutical, biotech, or healthcare marketing
• Strong focus on digital, NPP, and omnichannel strategy
• Oncology launch experience required
• Proven success in digital HCP marketing (web, social, SEO/SEM, CRM, and paid media strategy)
• Strong understanding of MLR/PRC processes, claims substantiation, and OPDP regulations
• Ability to travel ≥20%, including occasional weekends

Preferred Qualifications

• Experience managing agencies/vendors, budgets, and complex project plans
• Ability to simplify complex clinical information for varied audiences