Senior Manager, TikTok & Content Strategy (Social Media)

Responsibilities

• Own and execute Vivrelle’s TikTok content strategy to drive growth, engagement, and brand awareness.
• Conceptualize, film, edit, and publish high-performing short-form content for TikTok and Instagram Reels.
• Stay ahead of internet culture, platform updates, and creator movements to identify timely content opportunities.
• Develop creative concepts that maximize viral potential while maintaining luxury brand authenticity.
• Manage a strategic content calendar balancing trends, brand storytelling, and membership education.
• Analyze performance metrics and social insights to continuously optimize content strategy.
• Collaborate cross-functionally with marketing, partnerships, and creative teams on key campaigns.

Requirements

• 4+ years of experience managing social media for a brand, agency, or media company.
• Deep understanding of TikTok, Instagram Reels, and the evolving social media landscape.
• Proven track record of driving meaningful audience growth and engagement through content.
• Hands-on experience filming and editing short-form video content.
• Strong knowledge of social strategy, content planning, and performance analytics.
• Ability to move quickly, adapt to trends, and execute ideas efficiently.

Preferred Qualifications

• Passion for fashion, luxury, lifestyle, and consumer brands.

Benefits

• Medical, Dental, and Vision Insurance.
• 401k Program.
• Paid Parental Leave (6-12 weeks).
• 15+ days of PTO plus Birthday PTO.
• Membership discounts for Citi Bike, Kindbody, Peloton, and Talkspace.
• Access to our luxury closet.

About the Company

Vivrelle is an innovative brand reshaping luxury consumption, providing members with access to a curated collection of high-end designer pieces.