Senior Manager, Ticketing Strategy & Analytics

Responsibilities

• Analyze League and Club fan data to identify trends, behavioral patterns, and growth opportunities.
• Interface directly with NHL Clubs to provide club-specific insights and support data-driven decision-making.
• Lead the buildout and ongoing enhancement of Tableau dashboards, reporting suites, and analytic frameworks.
• Oversee analytics related to primary and secondary market performance, including pricing, demand forecasting, and yield optimization.
• Translate complex quantitative findings into compelling narratives and business recommendations for senior leadership.
• Support and refine data flows into the NHL’s internal ticketing data warehouse.

Requirements

• Bachelor's degree in a relevant area from a four-year college or university.
• 5-7 years of experience in data strategy, analytics, or business intelligence.
• Advanced Tableau skills, including dashboard development and visualization best practices.
• Intermediate-to-advanced SQL proficiency.
• Strong Excel and PowerPoint skills.
• Proven experience leading high-visibility analytics initiatives for executive or C-suite stakeholders.

Preferred Qualifications

• Experience with Python or R for statistical modeling, automation, or data manipulation.
• Familiarity with fan data platforms, CRM systems, or ticketing data ecosystems.
• Experience within a major professional or collegiate sports league or team.

Benefits

• Comprehensive health, dental, and vision benefits effective on your first day.
• Generous Paid Time Off (PTO) including paid holidays and an extra day off for your birthday.
• Paid Childcare Leave for primary and non-primary caregivers.
• 401K savings plan with employer contributions.
• Hybrid work schedule and access to a state-of-the-art headquarters in New York City.
• Commuter benefits and exclusive NHL partner rates.

About the Company

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world. As a global sports and entertainment organization, the NHL is committed to building healthy and vibrant communities using the sport of hockey.