Senior Manager, Startup Marketing

Responsibilities

• Own the end-to-end go-to-market strategy and execution for integrated demand-generation campaigns targeting high-growth startups.
• Build presence within the tech ecosystem by developing partnerships with VCs, accelerators, and founders through exclusive experiences like dinner series and workshops.
• Scale the monthly startup digital footprint across owned and paid channels, including newsletters, webinars, LinkedIn, and other social platforms.
• Identify and manage relationships with key startup influencers and high-profile founders to drive organic network effects.
• Architect and deploy automated email nurture programs and high-velocity outbound campaigns to convert awareness into pipeline.
• Use data to measure performance, prioritize marketing spend, and report on funnel and pipeline impact to leadership.

Requirements

• 10+ years of growth or startup marketing experience with a proven track record in B2B or ecosystem management.
• Full-stack execution capability spanning physical community building (events) and digital growth mechanics (email, paid media).
• Entrepreneurial, high-initiative mindset with the ability to build new programs from scratch in an ambiguous environment.
• Ruthless focus on commercial metrics and accountability for KPIs such as pipeline and revenue.
• Exceptional interpersonal skills and executive presence to engage with top-tier VC partners and founders.

Preferred Qualifications

• Experience driving startup acquisition or developer relations within fintech, payments, or B2B SaaS.
• An established network within the Silicon Valley, NYC, or broader North American startup and venture capital ecosystems.
• Advanced proficiency with modern marketing tech stacks, including Salesforce, Marketo, and Outreach.

Benefits

• Competitive salary range of $180K – $220K.
• Equity and bonus opportunities.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan and well-being benefits.
• 20 days of paid vacation and 12 paid company holidays.

About the Company

Airwallex is a unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide—including Brex, Rippling, and Navan—with integrated solutions for business accounts, payments, spend management, and treasury. Valued at US$8 billion, we are building the future of global banking.