Senior Manager, Social Media Art Direction

Responsibilities

• Develop and maintain creative concepting and content development for all global social platforms including Instagram, TikTok, YouTube, Facebook, and X.
• Translate brand and social creative guidance into actionable direction for external partners, agencies, and sponsored teams.
• Partner with the Social Media strategy team to develop visual guidance and briefs aligned with project objectives and platform needs.
• Oversee social creative development from pre-production through post-production, including treatments, on-set guidance, and asset QA.
• Manage relationships with external agencies, freelance creators, videographers, photographers, and editors.
• Provide on-set social creative support and real-time content capture at events, games, and cultural moments.
• Lead training sessions and workshops to upskill the Global Social Media team on creative standards and emerging platform best practices.

Requirements

• 8+ years of social media content creation experience in-house or agency (fashion, lifestyle, or beauty experience preferred).
• Expertise in visual storytelling across various digital formats.
• Strong proficiency in Figma, Adobe Creative Suite, Asana, and Microsoft Office.
• Proven mentorship competencies with the ability to inspire and develop talent within collaborative teams.
• Strong project management and problem-solving skills in fast-paced environments.
• Excellent interpersonal skills for building relationships with internal and external stakeholders.
• Flexibility to travel internationally and work evenings or weekends as required by global events.

Benefits

• Access to an exclusive onsite gym, fitness classes, and a meditation studio.
• On-campus amenities including a top-notch restaurant, barista coffee bars, and a sky bar.
• Professional development through PVH University training programs.
• Employee discounts on brand products.
• Regular social events, including weekly Thursday drinks and game nights.

About the Company

Tommy Hilfiger is one of the world’s most recognized global lifestyle brands, known for its modern uniform of accessible luxury. Infused with the vibrant spirit of Americana, the brand taps into culture through fashion, art, music, entertainment, and sport. As part of PVH Corp., we are dedicated to building iconic brands and fostering an inclusive, diverse community where every voice is heard.