Senior Manager, Shopper & Occasion Marketing

Responsibilities

• Own the occasion marketing go-to-market strategy for the Toys and Games portfolio, aligning with merchandising and insights teams on key purchasing moments.
• Develop occasion-specific campaign platforms and creative strategies that lead with consumer moments rather than product features.
• Lead go-to-market planning for priority occasions, including campaign messaging, asset development, and retail activation hooks.
• Serve as the shopper marketing expert for the Global Consumer Marketing team, ensuring campaign platforms include clear shopper strategy and retail activation potential.
• Write strategically grounded briefs for occasion campaigns and shopper-focused assets.
• Synthesize shopper and occasion insights to improve the quality and relevance of future programs.

Requirements

• 7+ years of experience in shopper marketing, occasion/seasonal marketing, trade marketing, or integrated consumer marketing.
• Demonstrated experience leading occasion-based or seasonal marketing programs.
• Strong creative strategy skills and ability to write tight briefs.
• Deep shopper marketing expertise, including messaging strategy and call-to-action development.
• Experience working across complex multi-brand or multi-market programs.
• Global or multi-market experience with understanding of regional shopper behavior.
• eCommerce fluency and understanding of digital shelf best practices.
• Bachelor's degree in marketing, communications, business, or a related field.

Preferred Qualifications

• MBA degree.
• Experience in toys, games, licensed consumer products, or CPG.

About the Company

At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine iconic brands and create experiences that spark joy, connection, and community through the magic of play.