Senior Manager, Research Strategy & Insights

Responsibilities

• Lead and drive end-to-end market research projects, including design, methodology, and execution, to provide actionable insights for stakeholders.
• Develop research proposals and plans, managing target audiences, quotas, and timing to meet business needs.
• Manage vendor relationships with high-quality partners, including full-service, fielding, and panel providers.
• Coordinate, analyze, and present complex market research data from multiple sources to advise senior management on strategic actions.
• Foster trust with internal stakeholders and business lines, providing consultative support during strategy, ideation, and execution phases.
• Showcase and advocate for research strategy and insights through various internal channels and hubs.

Requirements

• 7+ years of advanced experience in market research.
• Thorough understanding of both quantitative and qualitative research processes.
• Extensive working knowledge of multi-variant statistical techniques.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong analytical, problem-solving, and project management skills.
• Excellent written and verbal communication skills with the ability to translate business requirements into technical specifications.
• Undergraduate degree in commerce, mathematics, computer science, or a related field.

Preferred Qualifications

• Expert knowledge of SPSS.
• Experience using Qualtrics and Medallia.
• Completed Market Research certificate program.
• Specialized qualitative training or Qualitative Research Associate designation.

About the Company

Scotiabank is a leading bank in the Americas, helping customers, families, and communities achieve success through a broad range of advice, products, and services, including personal and commercial banking, wealth management, and capital markets.