Senior Manager, Product Marketing

Responsibilities

• Author long-form positioning documents for product marketing campaigns
• Derive web copy, sales decks, one-pagers, and demo scripts from core positioning
• Translate complex platform capabilities into market-facing language
• Train BDRs, AEs, and CSMs on new positioning and build enablement assets
• Run quarterly launch programs for new product releases
• Use customer call transcripts and competitor research to keep positioning current
• Partner with CS to source case studies and reference accounts
• Implement AI-native workflows using tools like Claude to increase throughput

Requirements

• 5–7+ years in B2B SaaS product marketing
• Proven track record in launch programs, category creation, or competitive displacement
• Experience with complex platform products (orchestration, infrastructure, or multi-stakeholder workflows)
• Proficiency in using AI tools for research, drafting, and synthesis

About the Company

WorkSpan is building the world’s largest, trusted co-selling network. The platform helps cloud providers, service providers, and tech partners accelerate ecosystem strategies and manage customer pipelines. Backed by Insight Partners, Mayfield, and M12, WorkSpan supports major ecosystems including AWS, Google, and Microsoft.