Senior Manager, Product Marketing

About the Company

Faraday Future (FF) is a California-based mobility company, leveraging the latest technologies and world’s best talent to realize exciting new possibilities in mobility. We’re producing user-centric, technology-first vehicles to establish new paradigms in human-vehicle interaction.

Responsibilities

• Lead market and user research to define luxury EV buyer personas and decision-making journeys
• Monitor industry and technology trends, including global EV policy and competitor moves
• Develop comprehensive, full-funnel marketing strategies across the product lifecycle
• Craft compelling value propositions and translate technical features into customer benefits
• Lead cross-functional go-to-market planning and execution
• Build sales enablement materials including competitive battle cards and training decks
• Define and track key performance indicators (KPIs) such as brand awareness and conversion
• Conduct A/B testing and marketing ROI analysis to refine strategies

Requirements

• 10+ years of experience in product marketing within automotive, EV, luxury goods, or tech hardware
• Proven track record managing complex product launches in fast-paced environments
• Strong command of customer segmentation and go-to-market strategy
• Analytical mindset with experience in ROI measurement
• Excellent verbal and written communication skills
• Bachelor's degree in Marketing, Business, Engineering, or a related field

Preferred Qualifications

• Startup or hyper-growth company experience
• Familiarity with international markets, especially North America and China
• Passion for sustainability, design, and innovation in the mobility sector

Benefits

• Healthcare, dental, and vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code and relaxed work environment