Senior Manager, Product Marketing

Responsibilities

• Lead product marketing strategy, including positioning, messaging, and value propositions for the entire product portfolio.
• Drive cross-functional go-to-market (GTM) strategies for new product launches, feature releases, and market expansions.
• Own the development of sales enablement programs, including battlecards, case studies, ROI calculators, and product presentations.
• Build and maintain a competitive intelligence program to monitor industry trends, legislative developments, and emerging technologies.
• Act as the voice of the customer, gathering market insights to influence the product roadmap and commercialization efforts.
• Partner with Executive Leadership, Product Management, and Sales to align product strategy with business growth objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8+ years of experience in Product Marketing, Product Management, or GTM strategy.
• Proven track record of leading successful enterprise-level product launches and commercialization initiatives.
• Deep understanding of B2B technology buying cycles and enterprise sales motions.
• Strong analytical skills with the ability to use market and business data to drive strategic decisions.
• Exceptional communication skills, with the ability to translate complex technical concepts into compelling customer value propositions.

Preferred Qualifications

• Experience in B2B SaaS, AI, GovTech, EdTech, or public safety technology.
• Experience working with school districts, municipalities, or law enforcement agencies.
• Background in developing pricing, packaging, and commercialization strategies.
• MBA or an advanced business degree.

Benefits

• Competitive salary and benefits package.
• Unlimited PTO.
• A purpose-driven career focused on public safety and protecting children.
• Opportunity to work with a mission-driven team of innovators using AI for social good.

About the Company

BusPatrol is a mission-driven technology company dedicated to improving school bus safety. As the nation's most trusted stop-arm technology provider, we use cutting-edge AI, machine learning, and telematics to protect millions of students across the country. We partner with school districts and law enforcement to foster accountability and reduce dangerous driving behavior.