Senior Manager, Portfolio Marketing

Responsibilities

• Lead digital go-to-market strategy across internal brand channels and customer-facing campaigns to drive measurable business impact.
• Own portfolio-level positioning, messaging, and value propositions that support multiple solutions and buyer personas.
• Partner with sales and client-facing functions to refine messaging based on customer feedback and performance data.
• Translate market insights and audience data into compelling campaigns across web, content, paid media, and email.
• Lead strategic discussions, workshops, and presentations with clients and internal stakeholders to reinforce value positioning.
• Interpret digital performance metrics and customer insights to optimize messaging and channel investment.
• Lead, coach, and develop marketing team members to foster a culture of accountability and continuous improvement.

Requirements

• 5+ years of experience in B2B marketing, product marketing, or portfolio marketing.
• Proven ability to develop portfolio-level positioning and messaging for multiple solutions.
• Strong experience leading digital marketing programs across web, content, email, and paid media.
• Deep understanding of buyer journeys, persona development, and segmentation.
• Hands-on experience with Salesforce, marketing automation tools, CMS, or analytics dashboards.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Preferred Qualifications

• Experience in complex, multi-solution SaaS or data-driven marketing environments.
• Master's Degree.
• Certifications in Google Analytics, Google Marketing Platform, HubSpot, or Adobe.
• Training or certification from Pragmatic Institute or Product Marketing Alliance.

Benefits

• Generous paid time off and paid sick time.
• Up to 16 weeks of 100% paid parental leave after one year of employment.
• Competitive 401k with company matching.
• Medical, dental, and vision insurance for you and your dependents.
• Education assistance and extensive training resources.
• Do Good Program including paid volunteer days and donation matching.

About the Company

Dun & Bradstreet is a global leader in business decisioning data and analytics. For over 180 years, we have helped companies worldwide grow, manage risk, and innovate by turning uncertainty into opportunity.