Senior Manager, Planning

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Act as a strategic partner for a portfolio of FMCG clients
• Develop and present optimal communication solutions based on client market position
• Set viable objectives, KPIs, and measurement methodologies
• Build and maintain relationships as a trusted advisor on account requirements
• Collaborate with media partners for ideation, negotiation, and implementation
• Work with internal specialist and group resources
• Manage competitive reporting and analysis
• Facilitate cross-team learning and knowledge sharing
• Mentor the team and manage performance appraisals

Requirements

• Minimum 7 years of experience as a hybrid media planner
• Expert hands-on experience with FMCG or CPG industries
• Deep knowledge of digital marketing including digital display, branding, direct response, SEM, video, and mobile
• Ability to distill vast amounts of data and research into actionable insights
• Strong leadership, decision-making, and influence skills
• Proven ability to collaborate in cross-functional environments