Senior Manager, Performance

About the Company

WPP is the trusted growth partner for the world’s leading brands. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Responsibilities

• Work with planning teams to develop media plans across Social, Search, and Programmatic platforms
• Monitor and optimize ongoing campaigns for maximum performance and efficiency
• Report on campaign performance and provide insights for future strategies
• Collaborate with analytics and media buying teams to interpret data
• Manage budgets and timelines for media campaigns
• Translate complex media terminology into easy-to-understand language for clients
• Build and maintain strong client relationships through regular communication
• Implement A/B testing frameworks to refine strategies

Requirements

• Minimum 6 years of experience in digital planning and performance marketing
• Strong background in Social, Search, and Programmatic media
• Technical command of SEM, SEO, AEO, and GEO
• Proven track record in tag management system administration and data governance
• Proficiency in GA4, MMP, CAPI, and CRM Integration
• Hands-on experience with Google, Meta, TikTok, and DV360
• Excellent analytical and problem-solving skills

Preferred Qualifications

• Knowledge of non-biddable digital platforms
• Experience working with multi-functional teams