Senior Manager - Performance Marketing

About the Company

Maino.ai is building an end-to-end automated, intelligent, and ROI-driven martech platform. Leveraging Machine Learning and Generative AI, the company aims to transform the digital marketing sector by making it cost-efficient and accessible through innovative technology.

Responsibilities

• Plan and execute digital marketing campaigns across paid channels including Google AdWords, Facebook, Instagram, and Amazon Ads
• Monitor and analyze campaign performance data to identify trends and optimization recommendations
• Manage key KPIs such as CAC, LTV, Retention, and ROAS across various business verticals
• Coordinate with creative teams to design and conceptualize campaigns based on consumer and business insights
• Perform root-cause analysis of data trends to identify product enhancements or marketing corrections
• Design experiments to establish attribution for high-reach channels like programmatic and YouTube
• Conduct multivariate testing across marketing channels to assess advertising spend impact
• Create regular performance reports and presentations for key stakeholders

Requirements

• 5+ years of experience in performance marketing
• Strong analytical skills with a data-driven approach to problem-solving
• Proficiency in MS Excel
• Deep interest in internet user trends and digital consumption
• Ability to understand and analyze user behavior and data trends

Preferred Qualifications

• A knack for content, copywriting, and creative direction