Senior Manager, Performance & Growth Marketing

Responsibilities

• Lead organic and paid strategy for iOS and Android store pages to optimize conversion.
• Deploy Custom Product Pages (CPPs) and Custom Store Listings (CSLs) to align with ad creatives.
• Design and test web landing pages to create seamless web-to-app onboarding paths.
• Establish a scalable paid acquisition playbook across Meta, TikTok, and YouTube.
• Direct external media-buying agencies, maintaining accountability for delivery and spend efficiency.
• Manage downstream subscription data and post-install events to optimize ad network algorithms.
• Analyze cohort behavior and analytics to identify profitable growth drivers.

Requirements

• 5+ years of hands-on experience in performance or growth marketing.
• Proven track record driving web and/or app subscription models.
• Direct experience managing campaigns in Meta Ads Manager, TikTok Ads Manager, and Google Marketing Platform.
• Experience managing Apple Search Ads and Google App Campaigns.
• Strong grasp of ASO principles for both iOS and Android.
• Technical literacy regarding marketing tech stacks, pixels, and server-side tracking (CAPI, Floodlights).

Preferred Qualifications

• Deep familiarity with Mobile Measurement Partners (MMPs), specifically AppsFlyer.
• Experience managing external media-buying or performance creative agencies.
• Experience transitioning a marketing function from an individual contributor role into a structured team.

Benefits

• Flexible Time Off program.
• Hybrid work model.
• Medical insurance options including $0 cost premium employee coverage.
• Competitive 401K match with no vesting requirement.
• National health, dental, and vision plans effective day 1.
• Progressive family plan benefits.

About the Company

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions through advanced technology and AI. Reaching over 360 million monthly active users via The Weather Channel and Weather Underground, the company provides high-volume weather data, insights, and media solutions globally.