Senior Manager - Performance & Channel Marketing

Responsibilities

• Partner with agencies to launch and manage paid media across Meta, TikTok, Snapchat, Google, Bing, and programmatic
• Define channel mix, budget allocation, bidding strategies, and audience targeting frameworks
• Identify, build business cases for, and stand up new acquisition channels from the ground up
• Optimize campaigns from awareness to activation, targeting CAC, CPA, and ROAS
• Drive growth through rigorous A/B and multivariate testing across paid and owned entry points
• Leverage first-party data and lookalike modeling for audience segmentation
• Collaborate with email marketing, PMM, and creative teams to develop high-performing ad formats
• Partner with data and product teams to improve conversion entry points and landing pages
• Translate technical marketing complexities and attribution data into strategic recommendations for C-level leaders

Requirements

• 7+ years in B2C performance or growth marketing at a high-scaling or startup company
• Hands-on ownership of paid social or search
• Proven track record of building acquisition programs from scratch managing $2M–$5M budgets
• Deep knowledge of Meta Ads Manager, Google Ads, TikTok Ads, or programmatic DSPs
• Fluency in performance data, attribution models, and A/B testing discipline
• Experience scaling B2C marketing channels within Fintech or industries with non-linear customer journeys
• Exceptional communication skills for executive-level stakeholder management

Preferred Qualifications

• Experience in FinTech, financial services, or B2B2C environments
• Familiarity with product analytics tools like Amplitude or Pendo
• Experience with Mobile Measurement Partners (Branch, Adjust, AppsFlyer)
• Familiarity with lifecycle/engagement platforms like Iterable or Twilio
• Understanding of multi-touch attribution and privacy regulations (iOS 14+, GDPR)

Benefits

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Unlimited PTO
• 401K with company match

About the Company

DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees.