Senior Manager, Paid Social

Responsibilities

• Own hands-on, full-funnel execution across Meta (Advantage+ Shopping, prospecting, retargeting) and TikTok, including TikTok Shop
• Drive channel contribution to blended CAC targets and partner with Finance on true unit economics
• Manage the creative brief-to-asset-to-test pipeline, representing paid social in creative reviews
• Maintain measurement and signal quality, including pixel/CAPI health, event integrity, and conversion tagging
• Build and maintain reporting in Northbeam and Databricks, providing weekly performance narratives
• Run incrementality and testing practices, such as geo holdouts and lift studies, to validate net-new customer acquisition
• Lead peak planning for product launches, BFCM, and holiday seasons

Requirements

• 6+ years of performance marketing experience with deep, hands-on ownership of Meta and TikTok
• Proven track record of scaling spend efficiently for DTC or subscription brands at meaningful scale
• Fluency with Advantage+, TikTok Shop, Spark Ads, and server-side tracking (CAPI and Events API)
• Strong creative instincts and experience running structured creative testing frameworks
• Ability to interrogate data and pull your own numbers; SQL or BI tool experience is a plus
• Excellent communication skills for briefing executives and writing clear performance recaps

Preferred Qualifications

• Experience with hardware plus subscription models or other considered-purchase products
• Familiarity with media mix modeling (MMM) and advanced incrementality testing
• Experience building a paid social channel in-house from scratch

Benefits

• Flexible PTO and top-notch medical, dental, and vision insurance
• Wellness perks including access to One Medical, Kindbody, and Talkspace
• Dog-friendly office and a $500 annual donation to a dog charity of your choice via the BarkBack Program
• Free Fi membership for your pets
• Employee gifting program for friends and family

About the Company

Fi is a team of innovators from companies like Square, Google, and Uber working to transform the human-pet relationship. We develop cutting-edge technology, including real-time location and health monitoring, to help pets live longer, better lives.