Senior Manager, Paid Search & YouTube

Responsibilities

• Own hands-on execution across the full Google Ads portfolio, including Search, Performance Max, Demand Gen, Shopping, and YouTube
• Drive channel contribution to blended CAC targets and partner with Finance on true unit economics
• Develop and execute YouTube strategy across the upper and lower funnel, managing reach vs. performance mix and conversion lift studies
• Manage the creative brief-to-asset pipeline for paid search and YouTube in partnership with Brand and Creative teams
• Maintain end-to-end measurement and signal quality, including conversion tagging, enhanced conversions, and customer match
• Run an incrementality and testing practice using lift studies and geo tests to validate net-new customer acquisition
• Lead peak planning for product launches, BFCM, and holiday seasons, including budget scenarios and bidding strategies

Requirements

• 6+ years of performance marketing experience with deep, hands-on ownership of Google Ads at scale
• Proven track record of scaling spend efficiently against CAC, ROAS, or contribution-margin targets
• Extensive experience running YouTube as both a reach and a performance channel
• Fluency with Google tag setup, enhanced conversions, and exclusion list management
• Strong data interrogation skills; ability to pull and analyze numbers beyond platform-reported results
• Excellent communication skills with the ability to brief executives and write clear performance recaps

Benefits

• Flexible PTO to ensure you have time to recharge
• Full medical, dental, and vision insurance
• Wellness perks including access to One Medical, Kindbody, and Talkspace
• Dog-friendly office environment
• $500 annual donation to a dog charity of your choice via the BarkBack Program
• Free Fi membership for your pets
• Employee gifting program for friends and family

About the Company

Fi is a team of innovators from companies like Square, Google, and Uber working to transform the human-pet relationship. We develop cutting-edge technology, including real-time location and health monitoring, to help pets live longer, better lives.