Senior Manager, Omnichannel Marketing & Strategic Partnership

Responsibilities

• Lead the development and execution of integrated omnichannel strategies to drive conversion and shopper engagement across retail and digital ecosystems
• Own the retail media strategy, including search, display, and biddable platforms such as Amazon Ads, Walmart Connect, and Kroger Precision Marketing
• Drive ROI-focused media investment decisions by establishing measurement frameworks, attribution models, and performance KPIs
• Develop strategic partnerships with retailers and third-party platforms to enhance marketing capabilities and unlock co-investment opportunities
• Partner with Brand, Sales, and Finance teams to align omnichannel programs with enterprise growth priorities and retailer objectives
• Lead and develop a team of Shopper Marketing and Field Commerce professionals, fostering a high-performance culture
• Serve as an internal thought leader on emerging omnichannel marketing, retail media, and shopper engagement trends

Requirements

• Bachelor's degree required; MBA strongly preferred
• 10+ years of progressive marketing experience, with deep expertise in omnichannel, shopper marketing, or retail media
• Proven track record of driving measurable business results through integrated marketing strategies
• Experience managing multimillion-dollar marketing budgets with strong financial and analytical acumen
• Deep knowledge of retail media ecosystems, platforms, and measurement methodologies
• Strong leadership capabilities with experience building and developing high-performing teams
• Exceptional communication skills with the ability to translate complex data into actionable insights

Benefits

• Career development opportunities within a global international company
• Access to free medical coverage through the Health Investment Plan (HIP) PPO medical plan
• Excellent retirement savings plan with high employer contributions
• Tuition reimbursement and specialized student debt and education programs
• A diverse and inclusive work environment recognized as a great place to work globally

About the Company

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, including diagnostics, medical devices, nutritionals, and branded generic medicines. With 115,000 colleagues serving people in more than 160 countries, we are dedicated to creating breakthrough science to improve human health.