Senior Manager, Menswear

Responsibilities

• Define and drive the strategic direction for ASOS menswear brand activity, ensuring it is insight-led and culturally relevant.
• Develop a clear menswear point of view that connects fashion authority, product relevance, and styling confidence.
• Translate audience insights and category dynamics into actionable guidance for campaigns, content, talent, and channel activation.
• Create a 6-month menswear strategy and activation roadmap aligned with the wider brand marketing calendar.
• Partner with cross-functional teams including Brand Marketing, Creative, Social, Talent, PR, and Commercial to ensure cohesive execution.
• Work with Product and Styling teams to identify hero products and shift storytelling toward useful, confidence-building fashion guidance.
• Define KPIs and monitor performance across brand, social, and commercial indicators to optimize future activity.

Requirements

• Strong experience in brand strategy, marketing strategy, or consumer strategy, ideally within fashion, lifestyle, or retail.
• Deep understanding of menswear culture, customer behavior, and product storytelling.
• Proven ability to translate complex insights into clear strategic choices, briefs, and narratives.
• Excellent communication and presentation skills with the ability to influence senior stakeholders.
• Strong strategic judgment with the ability to balance brand ambition and cultural relevance with commercial reality.
• Highly organized and capable of bringing structure and pace to a fast-moving, fixed-term workstream.

Preferred Qualifications

• Specific experience working within menswear, youth culture, streetwear, or creator-led marketing.
• Experience developing category strategies that connect audience insight with commercial priorities.
• Experience shaping campaign briefs, go-to-market plans, or social-first content strategies.
• Understanding of the roles of paid, owned, and earned channels in building shareable and performance-aware activity.

Benefits

• Employee discount
• Employee sample sales
• 25 days paid annual leave plus an extra celebration day
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance
• Opportunities for personalized learning and professional development

About the Company

ASOS is the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, providing a platform for creativity used by millions.