Senior Manager, Marketing Technology

Responsibilities

• Own the marketing technology stack, including lifecycle infrastructure for email and SMS and conversion tracking systems.
• Manage the Iterable platform end-to-end, including journey architecture, lifecycle triggers, and audience management.
• Oversee the CDP (Segment Personas) to define audience segments and ensure clean data flows to lifecycle tools.
• Build AI-powered, modular email and SMS template systems to increase team velocity.
• Own Google Tag Manager and Segment event taxonomy, partnering with Engineering to implement CAPI and server-side tracking.
• Develop automated workflows for budget pacing, performance anomaly detection, and campaign QA using Python and AI tools.
• Partner with Growth Science on measurement planning, budget allocation, and incrementality testing.

Requirements

• 5–7+ years of marketing operations experience, specifically in lifecycle or email platform ownership at scale.
• Expertise in Iterable, Braze, or comparable enterprise-scale ESPs.
• Experience with CDP platforms such as Segment Personas.
• Strong technical skills in HTML/CSS for responsive templates and ability to read JavaScript.
• Working knowledge of GTM, CAPI, enhanced conversions, and server-side tracking.
• Proficiency in Python scripting and no-code automation tools (e.g., Gumloop, Make, Zapier).
• Proficiency in SQL for campaign analysis and troubleshooting.
• Proven ability to drive data infrastructure requirements through Engineering and Product teams.

Preferred Qualifications

• Experience in high-consideration, high-value transactional industries like real estate or financial services.
• Experience with experimentation platforms such as Amplitude or Optimizely.
• Proficiency with Figma for template prototyping.
• Background in analytics engineering or data visualization tools like Looker, Mode, or Tableau.

Benefits

• Base salary and Opendoor equity.
• Comprehensive medical, dental, and vision insurance.
• Paid time off and paid holidays.
• 401(k) eligibility.

About the Company

Opendoor is building the modern system of homeownership, giving people the freedom to buy and sell homes on their own terms through an end-to-end online experience.