Senior Manager, Marketing Technology

Responsibilities

• Own the marketing technology stack, including lifecycle infrastructure for email and SMS programs and tracking systems for paid media attribution.
• Manage the Iterable platform end-to-end, including configuration, journey architecture, and audience management.
• Oversee CDP (Segment Personas) management, defining audience segments and ensuring clean data flows.
• Build AI-powered, modular email and SMS template systems to increase team velocity.
• Own Google Tag Manager and Segment event taxonomy, partnering with Engineering to implement CAPI and server-side tracking.
• Develop automated workflows using Python and AI tools (Claude, Gumloop) to eliminate manual operational tasks.
• Partner with Growth Science on budget allocation, measurement planning, and incrementality testing.

Requirements

• 5–7+ years of experience in marketing operations, specifically in lifecycle or email platform ownership at scale.
• Expert-level proficiency in Iterable, Braze, or comparable enterprise-scale ESPs.
• Strong technical skills in HTML/CSS for responsive templates and ability to read JavaScript.
• Experience working with CDP platforms (e.g., Segment Personas).
• Working knowledge of GTM, CAPI, enhanced conversions, and server-side tracking.
• Proficient in Python scripting and SQL for campaign analysis and troubleshooting.
• Expert user of AI tools like Claude or Cursor for generating code, templates, and analysis.

Preferred Qualifications

• Experience in high-consideration, high-value transactional industries such as real estate, automotive, or financial services.
• Experience with experimentation platforms like Amplitude or Optimizely.
• Proficiency with Figma for template prototyping.
• Background in analytics engineering or data visualization tools like Looker, Mode, or Tableau.

About the Company

Opendoor is building the modern system of homeownership, giving people the freedom to buy and sell homes on their own terms through an end-to-end online experience.