Senior Manager - Marketing - Open Enrollment and Seasonal Marketing

Responsibilities

• Own the end-to-end strategy and execution of seasonal employee engagement campaigns, including segmentation, channel mix, and messaging.
• Manage open enrollment marketing collateral to ensure all materials are clear, compelling, and delivered on time for Employer clients.
• Develop and execute campaign strategies for innovation initiatives and emerging business priorities.
• Manage email development and deployment using the enterprise Adobe platform.
• Partner with cross-functional teams including Creative, Product, Legal, Compliance, and Marketing Operations to ensure high-quality, compliant delivery.
• Analyze campaign performance and ROI, translating insights into actionable recommendations for optimization.
• Provide regular updates and monthly reporting on campaign initiatives to leadership.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of B2C marketing experience with a focus on driving consumer engagement.
• Proven experience in developing, executing, and measuring email campaigns.
• Experience in developing print collateral such as flyers and brochures.
• Proficiency with MS Office (Word, Excel, Outlook, PowerPoint, and SharePoint).
• Ability to execute initiatives under tight timelines within a highly matrixed, cross-functional environment.
• Strong quantitative and analytical skills to measure campaign performance and ROI.

Preferred Qualifications

• Multi-channel campaign experience.
• Experience in healthcare, financial services/fintech, or benefits-related industries.
• Experience with systems such as Workfront, Smartsheets, or Adobe.
• Experience marketing to Employer audiences.
• Experience operating in highly regulated environments.

Benefits

• Physical: Health plans and other coverage to support wellness for you and your loved ones.
• Emotional: Education, tools, and resources to help manage stress and build resilience.
• Financial: Benefits to help you plan for the future, including retirement support.
• Life: Resources and support designed to help you focus on what matters most.

About the Company

Optum is a global organization that delivers care, aided by technology, to help millions of people live healthier lives. We connect people with the care, pharmacy benefits, data, and resources they need to feel their best.