Senior Manager, Marketing Intelligence

Responsibilities

• Own global marketing forecasting and performance intelligence across key acquisition channels including Paid Media, SEO, CRM, ASO, Social, and Consumer performance
• Serve as the centralized partner to FP&A for marketing investment planning, influencing $40M+ in global media spend
• Develop executive-ready performance narratives and top-of-funnel insights for monthly Executive Business Reviews
• Identify risks and opportunities in marketplace performance and lead cross-functional deep dives into metric shifts
• Build scenario planning frameworks and alternative outlooks to evaluate tradeoffs and market conditions
• Monitor competitive dynamics and emerging acquisition trends, including AI-driven traffic shifts
• Inform marketing attribution and measurement plans in partnership with Data and FP&A teams
• Support Board-level and executive-facing materials with high rigor and clarity

Requirements

• 6–8 years of experience in marketing analytics, forecasting, strategy, business intelligence, or FP&A partnership
• Deep expertise in acquisition performance measurement across Paid Media, SEO, CRM, and App growth
• Ability to synthesize complex, cross-functional inputs into decision-ready insights and executive narratives
• Proactive approach to identifying risks, data integrity issues, and performance shifts
• Experience influencing investment decisions and strategic planning at scale in global environments
• Strong cross-functional leadership and communication skills

About the Company

At The Knot Worldwide, we champion celebration. We power meaningful moments for millions around the world through a global portfolio of brands, driven by a commitment to authentic connection and shared purpose.