Senior Manager, Lifecycle Marketing

Responsibilities

• Develop and build highly personalized, contextual lifecycle journeys in Braze to address key business goals
• Create and evolve email templates using HTML/CSS and Liquid to scale and automate lifecycle programming
• Arbitrate content at the user level to ensure members receive the most relevant information at the right time
• Partner with the data team to stand up lifecycle dashboards for monitoring campaign volumes and metrics
• Report on campaign performance and use insights to continuously optimize lifecycle content
• Collaborate with product marketers to map user journeys and identify opportunities for experimentation
• Implement rigorous campaign QA processes to ensure flawless execution
• Work with engineering teams on technical implementations and eventing architecture

Requirements

• 5+ years of lifecycle marketing experience
• Extensive experience working in Braze with strong knowledge of Liquid
• Expertise building emails with HTML and CSS
• Experience working with engineering to trigger and automate campaigns
• Exposure to martech platforms such as Census, Segment, or FullStory
• Strong communication skills and ability to thrive in a fast-paced, startup environment

Preferred Qualifications

• Design or copywriting skills
• Experience with email deliverability

Benefits

• Competitive salary with equity and a performance bonus program
• Health insurance including One Medical Membership and wellness stipends from day one
• 401k plan with company match
• Unlimited PTO
• Exclusive employee-only Bilt Points
• Commuter FSAs and regular team events

About the Company

Bilt is the membership for where you live. What started as a way to reward people on their largest expense has turned into an ecosystem connecting our members, property managers, and local merchants across payments, credit, loyalty, and commerce.