Senior Manager International Marketing, Projects & Planning

Responsibilities

• Coordinate national and international marketing projects including launches, rebrandings, and go-to-market initiatives
• Act as an interface between the lead market (DE) and international country companies for communication rollouts
• Develop and distribute marketing assets and brand guidelines across digital, social, and retail channels
• Build and optimize marketing PMO processes and reporting structures
• Manage stakeholders including country managers, operations, product, legal, and external agencies
• Develop strategic marketing plans and annual budgets for the lead market and European expansion
• Support budget forecasting and performance controlling

Requirements

• Completed degree in Marketing, Communication, Business, or a related field
• 3–5 years of experience in international marketing, brand management, or marketing PMO
• Experience in FMCG, food, or consumer brand environments preferred
• Strong strategic competence and ownership mentality
• Proven experience managing international stakeholders and campaigns
• Excellent communication and presentation skills for management-level interaction
• Strong analytical skills with experience in KPI-based decision making
• Fluency in German and English

Benefits

• Hybrid working model and flexible working hours
• Health subsidies (Urban Sports Club, dental, physiotherapy)
• Professional development through in-house training and workshops
• Company breakfasts and social events
• Deutschlandticket and company pension scheme

About the Company

EAT HAPPY GROUP | FCF Holding GmbH is a leading food innovator, managing brands like EAT HAPPY, YUZU, WAKAME, THE SUSHI LAB, and CANDY CUISINE across more than 4,000 locations in Europe.