Senior Manager, Global Service Marketing

Responsibilities

• Develop and implement comprehensive marketing plans for the core and value-add service portfolio tailored to clinical customer segments.
• Collaborate with regional marketing teams and enable regional sales channels to increase service attachment rates.
• Partner with product management to ensure alignment and positioning of service offerings for lab automation, microbiology, molecular diagnostics, and mass spectrometry solutions.
• Translate value propositions into high-impact messaging, compelling marketing collateral, and effective selling tools.
• Lead multi-channel campaigns to drive demand for platform service plans, training, compliance services, and informatics solutions.
• Analyze install base data, competitive offerings, and market trends to identify growth opportunities and segmentation strategies.
• Partner with regional service delivery and global service excellence teams to accelerate value capture initiatives.

Requirements

• Bachelor’s degree in marketing, business, science, or a related field.
• 5+ years of service marketing, aftermarket sales, or downstream marketing experience in the medical device, life sciences, or diagnostics industry.
• Demonstrated success in driving service attachment, contract renewals, and developing value-based marketing campaigns.
• Familiarity with clinical laboratory workflows, regulatory requirements, and the diagnostics market.
• Experience with CRM and service management software.
• Experience leading cross-functional projects in a matrix organization.
• Ability to travel domestically and internationally as needed.

About the Company

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose. Through a shared culture of relentless innovation, our team partners with customers to turn scientific challenges into breakthroughs that improve lives worldwide.