Senior Manager, Global Performance Marketing Strategy, AMER

Responsibilities

• Develop and operationalize the global performance marketing strategy across paid search, paid social, programmatic, and emerging channels.
• Partner with regional teams to localize global frameworks into market-specific plans that drive efficiency and scale.
• Develop channel mix strategies, investment allocation models, and measurement frameworks tied to pipeline, revenue, and LTV:CAC goals.
• Lead quarterly planning cycles, including budget forecasting, scenario modeling, and regional investment trade-offs.
• Collaborate with the global execution team to drive hands-on campaign execution and optimization.
• Own standardized reporting to highlight growth opportunities and streamline communication across global regions.
• Partner with vendors and internal analytics teams to develop incrementality testing strategies, including MMMs and geo-experiments.
• Collaborate with Product Marketing, Sales, and RevOps to align messaging, audience segmentation, and lead-to-pipeline conversion.
• Develop standardized playbooks, campaign QA frameworks, and reporting templates to drive operational excellence.

Requirements

• 8+ years of experience in B2B or fintech performance marketing, including strategic leadership of multi-channel global acquisition programs.
• Proven success driving measurable pipeline growth and improving marketing efficiency (e.g., LTV:CAC, payback period).
• Hands-on experience with SFDC, Salesforce, and building Looker tables.
• Expertise in paid search, paid social, display, and emerging channels.
• Strong analytical acumen with experience in advanced measurement, attribution, and experimentation frameworks.
• Excellent communication skills with experience presenting to executive leadership.
• Bachelor’s degree in Marketing, Statistics, Computer Science, Economics, or a related field.

Preferred Qualifications

• Experience scaling global paid media in high-growth SaaS or fintech environments.
• Working knowledge of marketing automation and CRM systems such as Marketo or HubSpot.
• Familiarity with BI and analytics tools like Tableau or Google Data Studio.
• Ability to synthesize complex data into strategic insights and clear recommendations.
• Comfort operating in ambiguous, fast-changing environments.

About the Company

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide with fully integrated solutions to manage business accounts, payments, spend management, and treasury at a global scale.