Senior Manager, Global Influencer Marketing

Responsibilities

• Define and own the global influencer and creator roadmap across platforms including YouTube, TikTok, Instagram, LinkedIn, and podcasts.
• Architect multi-layered creator campaigns to amplify major brand announcements, product launches, and company milestones.
• Design and oversee scalable systems, workflows, and tooling for creator sourcing, outreach, contracting, and reporting.
• Lead end-to-end relationship management with top-tier influencers and agents, ensuring brand safety and creative excellence.
• Define success metrics and oversee dashboards to track awareness, reach, engagement, and content performance.
• Partner with Brand, Product Marketing, Comms, and Executive Leadership to integrate influencer initiatives into broader company strategies.

Requirements

• 8+ years in influencer marketing, creator partnerships, digital marketing, or brand marketing.
• Proven track record of driving large-scale influencer campaigns that create measurable growth and cultural impact.
• Deep understanding of the influencer ecosystem, platform dynamics, and drivers of virality.
• Experience managing global markets or multi-country campaigns.
• Strong negotiation, relationship-building, and stakeholder management skills.
• Operational excellence with the ability to design scalable systems, processes, and frameworks.
• Ability to thrive in ambiguity and execute with precision under tight timelines.

Preferred Qualifications

• Experience in fintech, payments, or B2B SaaS.
• Existing relationships with top-tier creators, agents, and podcast networks.
• Experience building a global influencer program from the ground up.
• Ability to analyze complex performance data and translate insights into actionable strategies.

Benefits

• Competitive salary range: $160K – $220K.
• Equity and bonus opportunities.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan and well-being benefits.
• 20 days of paid vacation and 12 paid company holidays.

About the Company

Airwallex is a unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide—including Brex, Rippling, and Qantas—to manage business accounts, payments, spend management, and treasury at a global scale. Valued at US$8 billion, we are building the future of global banking.