Senior Manager, Global Consumer Marketing

Responsibilities

• Translate brand strategy into integrated go-to-market plans including positioning, messaging, and channel mix
• Lead day-to-day program management with internal teams, external agencies, and licensors
• Build and run multi-channel campaigns across retail, media, digital, social, PR, and events
• Write creative briefs and guide asset production from concept through localization
• Define KPIs, track performance, and recommend optimizations to maximize impact
• Steward program budgets and partner with finance on A&P management
• Partner with regional marketing teams to ensure local insights are reflected in global plans
• Coach junior team members and improve operational workflows

Requirements

• Bachelor’s degree in marketing, communications, business, or related field
• 7+ years in integrated consumer marketing or brand management
• Experience managing complex multi-channel campaigns from planning through activation
• Channel fluency across media, social, creator, PR, retail, and eComm
• Global experience partnering across different regions and time zones
• Analytical rigor with experience in KPIs and marketing effectiveness
• Proven experience in budget stewardship and A&P ownership
• People leadership experience managing direct reports

Preferred Qualifications

• MBA degree
• Experience in the Toy, Game, or Licensing industries

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

About the Company

Hasbro and Wizards of the Coast reimagine iconic brands to create experiences that spark joy, connection, and community through the magic of play.