Senior Manager, Global Consumer Insights

Responsibilities

• Act as the consumer advocate within the Action Brands, Fashion, and Preschool portfolios to guide brand strategy and product development
• Prioritize business questions and requests across audience, category, brand, and commercial needs
• Develop and coordinate custom and standardized research programs including segmentation, brand tracking, and product testing
• Provide strategic storytelling and presentations to senior leadership, distilling complex findings into compelling narratives
• Champion the adoption of AI-powered research and insights tools across the team
• Model standards for quality in research plans and provide mentorship to junior team members

Requirements

• 10 years of experience in consumer insights or market research
• Experience with children's products, entertainment, or gaming preferred
• Extensive knowledge of quantitative and qualitative research techniques
• Experience translating advanced analytics like choice modelling and price elasticity into insights
• Proficiency with Microsoft Office 365 and Power BI dashboards
• BA/BS in social sciences, marketing, or a related field

Preferred Qualifications

• MBA or advanced degree in consumer insights/analytics
• Experience with AI-assisted synthesis and analysis

Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

About the Company

Hasbro and Wizards of the Coast collaborate to reimagine iconic brands and create experiences that spark joy, connection, and community through the magic of play.