Senior Manager, Field Marketing

Responsibilities

• Partner with sales leadership to develop and execute a differentiated field marketing strategy for North America
• Own the North America Tier 2 and Tier 3 event strategy, including tradeshows, executive experiences, and customer programs
• Build and manage integrated marketing campaigns to create new opportunities and advance pipeline
• Develop 1:1, 1-many, and industry-specific marketing programs both virtual and in-person
• Collaborate with Sales and Partner Marketing to drive new logo acquisition through channel partners
• Lead the North America field marketing team, including hiring, mentorship, and performance management
• Track and report on program performance, using data insights to optimize results
• Manage marketing budget to maximize ROI and align with business goals

Requirements

• 5+ years of B2B SaaS Field Marketing experience
• Proven track record of driving pipeline growth in North America
• Experience owning regional event strategy and execution
• Strong analytical skills with ability to measure campaign performance and ROI
• Cross-functional leadership skills to align Sales, Partner Marketing, and Product Marketing
• Proficiency in Salesforce, Marketo, and 6Sense

About the Company

Sumo Logic empowers the people who power modern, digital business. Its SaaS Analytics Log Platform helps practitioners and developers ensure application reliability, secure cloud-native applications, and gain insights into cloud infrastructures.