Senior Manager, Field Marketing, SEA

Responsibilities

• Own the SEA field marketing strategy and calendar aligned to regional revenue, pipeline and account coverage targets
• Design and execute localized field initiatives including executive roundtables, flagship events, conferences, webinars, and customer meetups
• Partner with regional Sales and SDR teams to align field programs to territory plans and target segments
• Personalize content, narratives, and offers by account segment, vertical, and market
• Orchestrate multi-channel execution across email, events, digital, social, PR, and SDR plays
• Set and track KPIs for pipeline, opportunity creation, velocity, and event ROI
• Manage regional budget, vendors, and agencies
• Coach and develop a small regional team and coordinate cross-functional squads
• Ensure brand, legal, and regulatory compliance across all field campaigns
• Travel across SEA for events and key account programs (approximately 20%)

Requirements

• 10+ years of B2B marketing experience with significant time in field marketing roles
• Proven success driving pipeline and revenue in Southeast Asia within fintech, payments, or B2B SaaS
• Prior experience in managing regional teams
• Track record of executing high-impact field programs that deliver measurable pipeline
• Strong stakeholder management skills with experience influencing senior Sales leaders
• Data-driven operator with command of Salesforce and Marketo/HubSpot
• Excellent written and verbal communication in English
• Deep understanding of SEA market dynamics and localization strategies

Preferred Qualifications

• Experience building or partnering on ABM programs (1:1, 1:few, 1:many)
• Experience in partner or co-marketing with strategic alliances and channels
• Familiarity with ABM and intent platforms such as Demandbase
• Experience managing or mentoring small regional marketing teams or agencies
• Additional SEA languages