Senior Manager, Enterprise Business Development

Responsibilities

• Drive pipeline contribution by developing and executing outbound campaigns across priority verticals, personas, and geographies.
• Track and iterate on key outbound metrics including connect rates, reply rates, and meetings booked to improve cadence and messaging.
• Own the end-to-end lead process, including capture and conversion tracking with clear SLA and funnel performance reporting.
• Define and maintain lead scoring models in alignment with marketing and sales to optimize conversion at each funnel stage.
• Serve as a player-coach by leading, coaching, and developing a team of SDRs through performance standards and regular pipeline inspections.
• Act as an internal expert for AI-powered outreach tools to drive adoption, improve productivity, and optimize conversion rates.
• Build and maintain a library of cold outreach templates for email, LinkedIn, and phone scripts.
• Design and manage SDR incentive programs and socialize team performance across sales leadership.
• Collaborate with product marketing, sales ops, and revenue operations to ensure lead attribution accuracy and tech stack alignment.

Requirements

• 7 to 10 years of experience in lead generation, sales development, or demand generation.
• Proven track record of building and leading high-performing SDR teams.
• Deep expertise in outbound prospecting, sequencing, and messaging strategy.
• Hands-on experience with outreach platforms such as Apollo, Outreach, or Salesloft.
• Proficiency in CRM platforms like Salesforce or HubSpot.
• Strong data literacy with the ability to build pipeline dashboards and KPI reports.
• Excellent written and verbal communication skills with an ability to craft compelling outreach content.

Preferred Qualifications

• Experience working within a SaaS, managed services, or technology company.
• Fluency with AI-powered tools for sales productivity, prospecting, and personalization.

About the Company

TELUS Digital is an award-winning digital product consultancy and the digital division of TELUS. We design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture. Our solutions span Data & AI, Digital Experience, CX Management, and Trust & Safety, helping the world's most admired brands scale AI solutions and drive operational effectiveness.