Senior Manager, Ecommerce - Accessories & Apparel

Responsibilities

• Create and own the end-to-end ecommerce strategy and roadmap for accessories and apparel to drive sales via shop.whoop.com.
• Oversee site merchandising, promotional strategy, and content planning for seasonal assortments, launches, and campaigns.
• Build and execute strategies to achieve key KPIs including revenue, conversion, AOV, and product performance.
• Partner cross-functionally with Product Creation, Growth, Engineering, Creative, and Operations to bring products to market effectively.
• Influence the accessories experience on join.whoop.com to ensure alignment between membership acquisition and merchandising.
• Use data, testing, and experimentation to optimize the onsite experience and inform assortment and storytelling decisions.

Requirements

• 8+ years of experience in ecommerce, digital commerce, or related roles, preferably in apparel, accessories, or consumer goods.
• Proven experience owning ecommerce performance and merchandising strategy for a DTC business.
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
• Strong analytical skills with the ability to translate insights into measurable outcomes.
• Experience managing and developing team members and/or managers.
• Ability to operate at both strategic and executional levels in a fast-paced environment.

About the Company

WHOOP is on a mission to unlock human performance and healthspan. We empower members to perform at their peak through data-driven insights, premium hardware, and high-quality accessories and apparel designed to integrate seamlessly into daily life.