Senior Manager, Digital Strategy & Growth

About the Company

The Cancer Research Institute (CRI), established in 1953 and headquartered in New York City, is the preeminent U.S. nonprofit organization dedicated to saving more lives by fueling the discovery and development of powerful immunotherapies for all cancers.

Responsibilities

• Own and lead CRI’s website strategy, aligning digital experience with organizational priorities and growth goals
• Define and evolve website architecture, user journeys, and narrative hierarchy
• Lead conversion rate optimization (CRO) efforts through testing and personalization
• Oversee CMS (WordPress) strategy, performance, and integrations
• Develop and execute full-funnel performance marketing strategies across paid search, social, and display
• Set channel strategy, audience targeting, and budget allocation
• Define KPIs and build dashboards for visibility into performance using Hubspot, GA4, and CRM
• Develop AI-native workflows to improve efficiency and automation

Requirements

• 5-7+ years of experience in digital marketing, growth, or website strategy
• 3-5+ years of experience managing agencies or external partners
• Expertise in website strategy (UX, IA, governance) and performance marketing channels
• Strong analytical skills with experience using GA4 and performance reporting tools
• Proven experience with digital advertising platforms like Google Ads and Meta
• Demonstrated experience with CMS platforms, preferably WordPress
• Expertise using AI tools for marketing or workflow automation
• Strong understanding of SEO, CRO, and full-funnel marketing strategy

Preferred Qualifications

• Experience in nonprofit, healthcare, or mission-driven organizations
• Experience with CRM systems (Salesforce) and marketing automation platforms (Hubspot)