Senior Manager, Digital Analytics

About the Company

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. We deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Responsibilities

• Own the end-to-end web measurement infrastructure, including data layer specification and Tealium tag governance.
• Author and maintain the canonical data layer schema across web properties.
• Manage the enterprise Tealium iQ implementation, including tag library health and deployment strategy.
• Define instrumentation strategies for web and mobile web properties to support product and marketing decisions.
• Oversee the marketing tag ecosystem and ensure compliance with privacy regulations like GDPR and CCPA/CPRA.
• Manage the Amplitude digital analytics platform, including governance, adoption, and SDK integration.
• Manage and mentor a team of 2-3 individual contributors.

Requirements

• Bachelor’s degree in Computer Science or a related field.
• 10+ years of experience in digital analytics, web measurement, or marketing technology.
• 3–5 years in a formal people management role.
• Deep hands-on expertise with Tealium iQ.
• Proven experience owning a data layer at enterprise scale.
• Expert-level understanding of web instrumentation, JavaScript event tracking, and SPA patterns.
• Fluency in marketing tagging ecosystems (Paid Search, Social, Affiliate).
• Hands-on experience with Amplitude.
• Working knowledge of privacy regulations (GDPR, CCPA/CPRA).
• Proficiency in JavaScript, HTML, and CSS for debugging and custom tag code.

Preferred Qualifications

• Experience with consent management platforms (OneTrust, Cookiebot).
• Familiarity with server-side tagging architectures.
• Experience with Adobe Launch or Google Tag Manager.
• Exposure to session replay tools (FullStory, Heap) or A/B testing platforms.
• Experience in cybersecurity or consumer privacy-focused environments.
• Familiarity with SQL and data warehouses like Snowflake or BigQuery.