Senior Manager - Data Science (Martech/CRM)

Responsibilities

• Lead and grow the data science team through hiring, onboarding, and professional development
• Design and ship ML models, training/inference pipelines, and experimentation frameworks
• Advise clients strategically on data science investments and marketing ecosystems
• Lead complex initiatives from hypothesis through model development and activation
• Champion agentic AI and AI-native engineering practices
• Contextualize data science within CRM, campaign, and personalization strategies
• Establish guidelines, ways of working, and reusable accelerators for the practice

Requirements

• 5–8 years of hands-on data science experience with client advisory
• Expertise in statistical analysis, experimentation, and ML techniques (regression, classification, clustering, etc.)
• Proficiency in Python and advanced SQL
• Knowledge of data modelling, ETL/ELT strategy, and pipeline design
• Domain knowledge in CRM and marketing technology (Adobe, Salesforce, or Braze)
• Experience with cloud platforms (GCP, AWS, or Azure)
• Formal people management experience (mentoring, performance reviews, hiring)
• Excellent communication skills in English

Preferred Qualifications

• Agency or consultancy experience in fast-paced environments
• CRM certifications (e.g., Adobe CJA, RTCDP)
• Familiarity with data governance and privacy (GDPR, CCPA)
• Exposure to agentic AI or AI-driven automation use cases
• Management or leadership certifications

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. VML works with blue-chip client partners to drive growth through innovative, human-first work across a global network of 26,000 people.